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UNITED STATES·FOUNDED OCTOBER 2020·therebooting.com
The Rebooting is a media-industry newsletter, podcast and research publication founded by Brian Morrissey, exploring the reinvention of media in a time of great change.
The Rebooting is a media-industry publication combining a weekly newsletter, a podcast and sponsored research reports, focused on the business of building sustainable media companies. The publication describes its own mission as "exploring the reinvention of media in a time of great change." It is published on the beehiiv platform and produces both free newsletter content and standalone paid research reports aimed at publishing executives.
Brian Morrissey founded The Rebooting in October 2020, shortly after stepping down as president and editor-in-chief of Digiday Media, the vertical media company he had led since 2011 and whose publications included Digiday, Glossy and Modern Retail. Before Digiday, Morrissey spent six years as digital editor at Adweek. He announced his departure from Digiday in late September 2020 and published The Rebooting's first full issue, "Revisiting the Digiday Plan," on October 7, 2020, initially distributing the newsletter on Substack before later moving the publication to the beehiiv platform. Morrissey has said he started the newsletter without a fixed plan, using it to work out what came next in his own career after leaving Digiday. The publication has since grown from a personal weekly essay newsletter into an operation that also produces sponsored research reports and participates in industry events.
FounderBrian Morrissey
Morrissey served as president and editor-in-chief of Digiday Media from 2011 until his departure in September 2020, and spent six years before that as digital editor of Adweek. He holds a bachelor's degree from Providence College and master's degrees from the University of Leuven in Belgium and Columbia University, and conducted graduate research at Jagiellonian University in Krakow, Poland.
The Rebooting's readership is made up primarily of media executives and product, audience and revenue leaders at publishing companies. Morrissey has described the publication's newsletter as counting "top execs from most top publishers" among its readers. The publication reaches its audience through a weekly email newsletter, a podcast, and standalone sponsored research reports.
Founder based inMiami, Florida
Platformbeehiiv
Website https://www.therebooting.com
The Rebooting. Home — mission statement and current content structure.
The Rebooting. Revisiting the Digiday Plan (Oct. 7, 2020) — founding issue and Morrissey's departure from Digiday.
Nieman Journalism Lab. The editor-in-chief at Digiday Media will step down to start a newsletter — independent confirmation of founding and departure timing.
Crunchbase. Brian Morrissey Person Profile — career history, education and founding date.
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