Who's behind the news?
Who's behind the news?
East Los Angeles, California, USA
KLAX-FM (97.9 FM), branded "La Raza 97.9," is a commercial radio station licensed to East Los Angeles, California, broadcasting a regional Mexican music format to the Greater Los Angeles area, along with news and community-affairs segments. It is owned by Spanish Broadcasting System.
The station began broadcasting April 22, 1949, as KNOB, later becoming an all-jazz station in 1957 and a Spanish-language hit music station as KSKQ in 1983. In 1992, under general manager Alfredo Rodriguez, the station relaunched with a Banda music format as KLAX, becoming the first Spanish-language station in Los Angeles to lead the overall market in ratings. The station moved its city of license from Long Beach to East Los Angeles in 1997-98. In 2002, KLAX narrowed its format to the current "La Raza 97.9" regional Mexican branding. Morning host Renán "El Cucuy" Almendárez Coello helped coordinate a March 25, 2006, demonstration in downtown Los Angeles that drew an estimated 500,000 participants opposing federal immigration legislation.
Address
5055 Wilshire Blvd, Suite 720
Los Angeles, CA 90036
Phone
(866) 794-5099
Website
https://www.lamusica.com/stations/klax
Sources
Spanish Broadcasting System. La Raza 97.9 (KLAX)